How to get the most out of your exhibition budget...

Having decided to book a ‘space only’ stand at your exhibition, you will already have a higher profile than those booking shell schemes. The main advantage with ‘space only’ is that you can build to four meters high at most exhibitions.

There are many advantages to be gained by choosing a modular exhibition stand over a timber based bespoke stand, such as the ability to easily reconfigure to different sized stand spaces in the future, and minimal storage space. Not forgetting that there are tax benefits in that it is a ‘capital equipment’ purchase.

Environmentally, modular exhibition stands are by far the greener option. According to the president of ALCOA (the world’s largest producer of aluminium) 70% of all aluminium ever produced is still in use today!

Time and time again we are amazed at the ‘one off’ use of timber constructed stands being demolished and skipped at the end of an exhibition. At some stage in the future they will probably ban timber based stands altogether.

To fully maximise your investment you also need to consider fundamental issues such as:

• Set specific goals for the event

• Tell people why they should visit you

• Make the most of pre show PR and advertising

• Don’t forget sponsorship opportunities

• Train your show staff